ABOUT US
WE ARE A STREET WEAR LABEL FOUND IN THE MIDDLE OF 2014 AND BASED AT BANDUNG INDONESIA. BEHIND WHAT WE DO, THERE IS A REASON WHY WE’RE DOING IT. HUMAN RIGHTS, INJUSTICE IN LAW, CORRUPTION, POVERTY, CYBER BULLYING, AND CLIMATE CHANGE ARE JUST SOME OF THE PROBLEMS WE’RE FACING TODAY. THIS IS SOMETHING THAT DRIVES US TO STAY OPEN-EYED AND CONFRONT THE DAYS.
WE ARE THE PEOPLE WHO SEEK SINCERITY, NOT PERFECTION. BESIDES, WHO IS FREAKIN’ PERFECT ANYWAY? CAUSE ONE THING FOR SURE, WE WANT TO LIVE IN THE BOLDEST & BRAVEST WAYS. WE EXPRESS OUR DEEPEST FEELING WHEN OTHERS KEEP ON PRETENDING. WE ARTICULATE WITH TRUTHFULNESS WHILE OTHERS REMAIN SPEECHLESS. WE DID THIS NEITHER FOR SEEKING ATTENTION NOR STANDING OUT IN THE SPOTLIGHT, BUT WE CLEARLY STAND FOR SOMETHING.
WE QUESTION THE SYSTEM & STANDARD THAT SOCIETY CHOOSES TO LIVE IN. WE’RE CHALLENGING AGAINST THE COMMON. WE BELIEVE THAT BEING IN A COMFORT ZONE IS A FOOLISH IDEA, SO WE REFUSE TO GET STUCK IN A CYCLE. EITHER LOVE IT, OR LEAVE IT. WE ARE THE OPPOSITES. WE DISRUPT OURSELVES BEFORE SOMEONE DOES. WE REALIZE THAT WE’RE OFTEN NOT TAKEN SERIOUSLY, EVEN MISTAKEN SOMETIMES, BUT WE WILL PROVE THEM WRONG.
WE ACKNOWLEDGE THAT WE ARE IMPERFECT BECAUSE WE DARE TO BREAK THE RULES, MAKE MISTAKES, AND LEARN FROM THEM. PERHAPS WE ARE ALL STRANGERS NOW, AND ANYBODY WILL QUICKLY JUDGE THAT WE’RE THE CRAZY ONES, BUT WE’RE NOT ALONE. WE’RE NEVER ALONE. WE ARE A GROUP THAT SHARED THE SAME VISION DRIVEN BY EMPATHY, INTEGRITY, AND COURAGE. AND WE CAN’T BE STOPPED.
WE COME TOGETHER FOR CHANGE, A BETTER CHANGE. WE KNOW THIS JOURNEY WILL TAKE A WHILE, BUT IT’S NECESSARY. IT’S WORTH FIGHTING FOR. SOME CHOOSE TO ONLY WATCH IN THE CORNER WHEN THE WORLD IS ALTERING, AND SOME PREFER TO WAIT THE PERFECT TIME TO MAKE SIGNIFICANT CHANGES. WE DON’T. AS OUR PREDECESSOR DID, WE NEED ACTUAL ACTIONS TO LEAVE THE WORLD A BETTER PLACE.
WE CHOSE TO ACT, AND WE WILL GIVE OUR ACT. AN ACT OF REBELLION. WE ARE INSURGENT, AND THAT IS OUR MANIFESTO.